The theme selected for TGC Autumn/Winter 2009 is designed to encourage women to be pro-active in seizing opportunities in the face of the unease brought on by the current global recession. The fashion for this season features masculine images such as armor to promote “strong women”. “The Hunting!”, the theme for this season’s TGC, is a lifestyle concept, encapsulating three key elements; “Tracking down those must-have items at TGC!”, “young women empowering themselves” and “lighting-up the world with girl power as a tonic in tough times.” TGC is designed to support the young women we believe may offer an antidote to the current recession.

Under this theme, there will be four stages graced by 25 popular brands at the main fashion show. These stages represent Trend, Elegance & Career, Designers, and Selected fashions. In addition to the everyday clothes brands that attract the attention of trend leaders, the show will also offer career-minded elegant brands such as INDIVI, JUSGLITTY, and ROPE, as well as natural & casual brands such as LOWRYS FARM. Also taking part will be; JILL by JILL STUART produced by a NY brand, Kitson from L.A., and TOP SHOP from the UK, creating a mixture of foreign brands as well as Japanese brands. This will emphasize Tokyo’s unique ‘remix’ style. Additionally there will be a highlights stage to promote mixed styles that transcend the brand framework. TGC will present the autumn/winter trends, which will thoroughly cover the fashions currently spotlighted in Japan.

Other highlights include various events such as the “7th Miss Tokyo Girls Collection presented by MAYBELLINE NEW YORK,” a beauty contest that will be held for the first time in a year, as well as a charity auction and tie-up stage. A series of sponsorship partners are currently being decided as well. After the Collection is over, TGC is planning to hold a “TGC Night with the Sky Aquarium” party, which all visitors are welcome to attend.

Furthermore, TOKYO GIRLS PARADE (http://tgc.st/gp/), with user-interaction content, will be launched from July 10, 2009 for a limited period of time. This is in cooperation with Bascule Inc., a world-Cannes award-winning interactive production company in Tokyo. The content captures TGC’s mission of showcasing “Japan’s real clothes to the world” through its accessibility on the Internet, making it possible for everybody in the world to take part in this event and enjoy Tokyo’s style. Through this project, TGC aims to further generate awareness of its unique offerings to the world following actual TGC events in Paris in 2006 and Beijing in 2007 and 2008.

We will conduct many other activities to further introduce Japanese fashion styles and culture to the world through the forthcoming TGC. We would like to heighten your expectations toward this event.